Perhaps it's the self-professed 'red neck' antics of the two-time heritage winner - last year he indulged the masses at media day by riding his driver as if it were a bucking bronco. Local Tour officials responded by plastering the image all over the sneaker-shaped island located in the rump of South Carolina's Lowcountry.
Maybe it's the way Weekley's affable attitude and goofy grin woos the Southern Belles. Or his camouflage golf attire that speaks volumes to the common man in a twisted "Happy Gilmore' sort of way.
Whatever the key to his charm is, there's no debate: everyone here loves Weekley.
But when it comes to predicting a Heritage champ, nobody wants to look foolish and reveal that they know boo about golf.
So every year, Jim Furyk becomes the defacto pick of the punditry to take home the hideous plaid Tartan jacket awarded to the winner.
The so-called experts cite the former University of Arizona alum's succinct driving and punching short game as the necessary tools to thrive in the wind-swept course located along the dolphin-infested waters of Calibogue Sound.
This year, Furyk finally proved the prognosticators to be geniuses.
Furyk outlasted Brian Davis in a one-hole playoff on Sunday to win the 42 annual Verizon Heritage at Harbour Town Golf Links. His 69 on Sunday to leave him at 13-under-par, 271, for the week capped off one of the more thrilling Heritage finishes in years.
There was no guarantee of a win down the stretch for Furyk - who led after Saturday's third round - as golfers such as Heath Slocum, Bo Van Pelt and Davis seemingly flip-flopped leads in front of the flip-flop-wearing crowd with each hole.
Davis used a late flurry to draw even with Furyk and eventually force a tiebreaker. Furyk walked away with the nifty little purse of $1 million after a two-stroke penalty derailed Davis in the extra hole.
Davis admirably reported his infraction after his club struck a reed on his backswing, violating a PGA rule that essentially says a club cannot hit anything but the ball.
Said Furyky after the match of Davis' costly honesty:
"I admire him for what he did. It's a testament to our game and the people that play on the Tour, and that we have so many guys that do that.
"It's just awkward to see it happen at such a key moment in the golf tournament. Awkward for his to lose that way and a little awkward for me to win.
"Obviously, I'm very happy to win. But you almost don't know how to react to the crowd and kind of wave and let them know that 'hey, I'm excited.' But I don't want to take away from Brian. It was an awkward moment, an awkward way to win.
"I've only had a win feel more awkward than that once in my life. And I hope we don't have to talk about that."
READ ABOUT FURYK'S OTHER AWKWARD WIN BELOW
The win was the first at the Verizon Heritage for Furyk in a dozen tries. Twice before (2005 and 2006) he finished as tourney runner-up.
It's the first time since 2006 that he's won multiple Tour events in the same season. Furyk, who's claimed two of the last four PGA tournaments, won March's Transitions Championship in Palm Harbor, Fla.
The 39 year old who prior to this season hadn't won a Tour event in two-and-a-half years, now sits a No. 2 overall in the FedEx Cup points standings and No. 5 in the official PGA Tour World Golf Rankings. Next week, Furyk takes his clubs to the Zurich Classic of New Orleans in search of his third win of the season - one earned presumably under less awkwardness.
Weekley, it should be noted, finished tied for 12th, six strokes off the leader.
QUOTES & QUIPS FROM THE VERIZON HERITAGE
Not the First Awkward Win for Furyk
Jim Furyk, he of 15 career PGA Tour victories, admits his win Sunday at the Verizon Heritage ended on a bizarre note. But winning on Brian Davis' self-imposed penalty during a tiebreaker hole isn't the weirdest win of his pro career.
"(I) Won the Argentine Open where Eduardo Romero and Vicente Fernandez got disqualified after we finished 18.
"I was supposed to go to a playoff with them, with Eduardo, I believe, but they had signed the wrong scorecards. They kept score on the wrong card.
"We sat in the scorer's tent 20 minutes waiting for a ruling. Everyone else was speaking in Spanish. I had no idea for 20 minutes what was going on and why we weren't headed down 18 to play in the playoff.
"And they said 'You're the winner.' And I said 'OK, why?'
"It was an awkward...two Argentineans and myself, it was an awkward moment. But I tell you, the fans there were really good about it and supported me. It was the only time it was more awkward to win."
What do pundits know, anyway?
In full disclosure, last year I predicted Furyk to win the Verizon Heritage - not for his strange, looping swing, rather because at times I can be a UA homer. Furyky failed to make the cut that year.
More Davis, Less Tiger
If the PGA was smart, it would latch onto players such as Brian Davis. With his ball lying in the stink during Sunday's tiebreaker, the 35-year-old London native reported himself to Verizon Heritage officials for a swing violation. His honesty forfeited a chance to walk away with an over-sized novelty check for $1 million (as well as a real check for that much) and his first career PGA Tour win.
Go Get 'Em, Slugger
If there's a better sports name than that of PGA Tour Tournament director and rules official Slugger White, I don't want to hear about it.